Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.
Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.
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TAGS
Video, photography, design, live action, motion, branding, 2d
YEAR
New Era Semiannual Reel 2024
Blending the rich traditions of sports and lifestyle with timeless fashion.
The official launch highlights significant historical moments in sports, brought to life through meticulously crafted apparel and caps. The collection includes six pieces that faithfully replicate the details of the caps worn by baseball players during the iconic World Series.
The Heritage Series features hats from the Cooperstown Collection, showcasing classic team logos and vintage design elements like felt stitching and wool blend crowns.
This new direction underscores the brand’s fresh approach and continuous evolution, celebrating key events and important years in sports history.
We were responsible for the campaign's photography and graphic design in Mexico and the animation and editing of content for social media and in-store screens across New Era stores throughout the country.
WThis animated reel not only highlights the new collection from NEW ERA® but also demonstrates our ability to work across multiple creative disciplines, achieving a cohesive and engaging resul.
CREDITS
EXECUTIVE PRODUCER:
SHARON MARTÍNEZ
CREATIVE DIRECTOR:
ANOTHER CO | NEW ERA
HEAD OF PRODUCTION:
DIANA VELA
ART & TALENT DIRECTOR:
DIEGO MARTÍNEZ
PROJECT MANAGER:
LUIS ESPARSA
PRODUCER:
FRANCISCO M. QUILES
PRODUCTION ASSISTANT:
MABEL GÁLVEZ
GRAPHIC DESIGNER:
ORESTES MORA
MOTION GRAPHICS:
FRANCISCO M. QUILES
PHOTOGRAPHERS:
GABRIEL HILDEMAR, ENRIQUE LUGO, DIEGO MARTÍNEZ
DIGITAL EDITION:
MABEL GÁLVEZ
FILMMAKER:
MANUEL BECERRIL (MONITOR)
EDITOR:
MANUEL BECERRIL (MONITOR)
LEAD VERSIONING:
SHARON MARTÍNEZ
SOUND DESIGN:
JUSTINIANI (SUPASOUND)
TALENT:
DANIELA LUNA LEÓN, DARIA BERRUKOVA, FELIPE RÍOS, MAX CÁCERES, AGUSTÍN BEJOS.
— BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party —
— BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party —
CLIENT
TAGS
design, illustration, motion, branding, 2d, character
YEAR
BAMBOO | GUARO
To take the party to another dimension
For the launch of Guaro Bamboo, we created a two-part video series that captures the spirit of a generation that lives with no rules — authentic, energetic, and proud of who they are.
Through a fusion of visual worlds, mixed techniques, and vibrant characters, we brought Guaro Bamboo’s identity to life — a drink made for those who turn every hangout into a celebration and carry the reggaeton vibe in their soul.
Each video piece was crafted to radiate joy, pride, energy, and freedom, connecting with an audience that breaks the mold and chooses to live every moment to the fullest.
We blend storytelling, visual art, and urban culture to create content that isn’t just seen — it’s felt. Guaro Bamboo is more than just a drink: it’s a lifestyle, and we made sure to bring it to the screen.
CREDITS
EXECUTIVE CREATIVE DIRECTOR:
FRANCISCO M. QUILES N.
EXECUTIVE PRODUCERS:
DIANA VELA & SHARON MARTÍNEZ
PRODUCTION ASISTANT:
CECI SÁNCHEZ
ART DIRECTORS:
BITASI SANTOS DAVIHER LOREDO
STORYBOARD:
BITASI SANTOS
DESIGN & ILLUSTRATION:
BITASI SANTOS DAVIHER LOREDO ROY TACHO AGUILAR
2D ANIMATION:
DAVIHER LOREDO
MOTION GRAPHICS:
FRANCISCO M. QUILES N., LUIS NIEVES, ROGER JUAREZ, ALDAIR GONZÁLEZ, JOEK ESTRADA, KARINA CISNEROS & TADEO ROMERO.
— Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom —
— Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom —
CLIENT
TAGS
design, illustration, motion, branding, 3d, character
YEAR
Libre & Natural
HYDATRE YOUR FREEDOM
Netflix and Bonafont approached us to come up with a campaign that would empower women. To achieve this, we incorporated iconic female characters from the streaming platform into the classic Bonafont bottle design, pair with empowering messages that women consumers could identify with.
This is how “Hydrate Your Freedom” was born: a project we were part of at every stage of the process—from conceptualization and character illustration to label design, the production of explanatory videos, and the complete visual identity that accompanied the bottle distribution.
There are projects that fill us with pride because they go beyond the visual. They tell stories, connect emotions, and deliver powerful messages. This is one of them. Seeing Bonafont and Netflix bottles across so many corners of Mexico reminded us why we do what we do: to create, inspire, and communicate.
CREDITS
EXECUTIVE PRODUCER
DIANA VELA
DESIGN DIRECTION
DAVIHER LOREDO GONZÁLEZ
ILLUSTRATION DIRECTION:
BITASI SANTOS
PROJECT MANAGERS:
ANXÉLICA ALARCÓN
CREATIVITY & COPYWRIGHT:
VAL ESTRADA HÉCTOR “PADA” PADILLA
STORYBOARD:
ROY “TACHO” AGUILAR
ILLUSTRATION:
ISSAC LOREDO GONZÁLEZ ROY “TACHO” AGUILAR BITASI SANTOS IVÁN AGUILAR
GRAPHIC DESIGN:
YELITZA GAYTÁN ASHBY QUINTERO ELIUD NEVÁREZ
MOTION GRAPHICS:
ROGER JUÁREZ HERNÁNDEZ ALDAIR GONZÁLEZ SÁNCHEZ JAN CARLOS GONZÁLEZ MARTÍNEZ SAÚL HERNÁNDEZ ZEMPOALTECATL
3D ANIMATION
FRANCISCO QUILES JOEK ESTRADA
PHOTOGRAPHY
GABRIEL HILDEMAR ENRIQUE LUGO MABEL GÁLVEZ SHARON MARTÍNEZ
WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN —
WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN —
CLIENT
TAGS
design, illustration, motion, branding, 3d, 2d, character
YEAR
What’s behind Nu?
LEARN MORE ABOUT THE BENEFITS OF THE NU CARD
Nu has already established itself among the Mexican audience, but to encourage them to take action and request their card, they wanted to emphasize what sets them apart from other banks.
We designed a captivating collection of illustrations, characters, and scenarios that perfectly complemented the entire campaign. The process of bringing these elements to life was enjoyable and creatively stimulating.
We collaborated with Nu to create a campaign showcasing the benefits they provide to their clients.
We created a special kit to celebrate our last annual gathering as a way to show our appreciation to our crew. We designed this tote bag with the purpose and outcome of capturing our colorful, joyful, and fun essence.
All members of LSD were involved in its creation, starting with the design and motion departments.
Thank you very much to everyone who made it possible!
These are... our Long Summer Days.
CREDITS
EXECUTIVE PRODUCER:
DIANA VELA
CREATIVE DIRECTOR:
DAVIHER LOREDO
ASSISTANT PRODUCER
TRINIDAD NUÑEZ
ILLUSTRATION:
DAVIHER LOREDO
MOTION DIRECTOR:
FRANCISCO M. QUILES N.
3D ANIMATION:
JOEK ESTRADA
MOTION GRAPHICS:
DANIEL FRANCO, KARINA LIZETH, STEPHANIA RODRÍGUEZ, ALDAIR GONZÁLEZ, LIDIA MARTÍNEZ, KATHA LUPE, LAURA BENAVIDES & HAZE GONZÁLEZ.
Corona Capital — After movie 2016 — Corona Capital — After movie 2016 — Corona Capital — After movie 2016 — Corona Capital — After movie 2016 —
Corona Capital — After movie 2016 — Corona Capital — After movie 2016 — Corona Capital — After movie 2016 — Corona Capital — After movie 2016 —
CLIENT
TAGS
design, live action, illustration, motion, branding, 3d, 2d
YEAR
CORONA CAPITAL – AFTER MOVIE 2016
an exciting visual journey.
Experience the heart-pumping energy of the Corona Capital 2016 festival through this after-movie.
With performances by The Killers, Kraftwerk & LCD Soundsystem, you feel the contagious excitement of the crowd as they dance and revel in the live music.
Dynamic editing, use of 3D elements, photography, motion graphics, and sound design come together to deliver a complete audio-visual experience.
CREDITS
EXECUTIVE CREATIVE DIRECTOR:
FRANCISCO M. QUILES N
EXECUTIVE PRODUCER:
DIANA VELA
DIRECTOR OF PHOTOGRAPHY:
MANUEL BECERRIL
CAMERA:
RODRIGO TELLEZ, ANIELA MIRANDA & JOSÉ VILLALOBOS
MOTION DESIGN:
FRANCISCO M. QUILES N., SHARON MARTÍNEZ & JOSÉ VILLALOBOS
QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema –
QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema –
CLIENT
TAGS
design, illustration, motion, branding
YEAR
Que México Se Vea
It is always a good day to revisit our stories.
We were responsible for developing the branding for the "Que México Se Vea" campaign for Netflix Latam.
Our approach included a hero video showcasing the platform's new releases and classic titles and interviews with prominent Mexican actors and actresses like Diego Luna, Gael García, and Tatiana Hueso.
We created brand guidelines for logotypes, graphic packages, illustrations, and out-of-home (OOH) advertising. The main objective of this campaign was to promote Mexican cinema and to introduce more of it to Netflix's platform.
"Una Celebración del Cine Mexicano" celebrates our culture and the stories that have captivated us in cinema.
CREDITS
CREATIVE DIRECTOR:
ORESTES MORA
EXECUTIVE PRODUCER:
DIANA VELA
GRAPHIC DESIGN:
ORESTES MORA, NANCY CENTENO & DAVIHER LOREDO
MOTION DESIGN:
ROGER JUÁREZ
MOTION GRAPHICS:
FRANCISCO M. QUILES N. LUIS NIEVES, LIZETH CRUZ, SHARON MARTÍNEZ & DANIEL FRANCO