New Era Semiannual Reel 2024

Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.

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Video, photography, design, live action, motion, branding, 2d

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New Era Semiannual Reel 2024

Blending the rich traditions of sports and lifestyle with timeless fashion.

The official launch highlights significant historical moments in sports, brought to life through meticulously crafted apparel and caps. The collection includes six pieces that faithfully replicate the details of the caps worn by baseball players during the iconic World Series.

The Heritage Series features hats from the Cooperstown Collection, showcasing classic team logos and vintage design elements like felt stitching and wool blend crowns.

This new direction underscores the brand’s fresh approach and continuous evolution, celebrating key events and important years in sports history.

We were responsible for the campaign's photography and graphic design in Mexico and the animation and editing of content for social media and in-store screens across New Era stores throughout the country.

WThis animated reel not only highlights the new collection from NEW ERA® but also demonstrates our ability to work across multiple creative disciplines, achieving a cohesive and engaging resul.

CREDITS

EXECUTIVE PRODUCER:

SHARON MARTÍNEZ

CREATIVE DIRECTOR:

ANOTHER CO | NEW ERA

HEAD OF PRODUCTION:

DIANA VELA

ART & TALENT DIRECTOR:

DIEGO MARTÍNEZ

PROJECT MANAGER:

LUIS ESPARSA

PRODUCER:

FRANCISCO M. QUILES

PRODUCTION ASSISTANT:

MABEL GÁLVEZ

GRAPHIC DESIGNER:

ORESTES MORA

MOTION GRAPHICS:

FRANCISCO M. QUILES

PHOTOGRAPHERS:

GABRIEL HILDEMAR, ENRIQUE LUGO, DIEGO MARTÍNEZ

DIGITAL EDITION:

MABEL GÁLVEZ

FILMMAKER:

MANUEL BECERRIL (MONITOR)

EDITOR:

MANUEL BECERRIL (MONITOR)

LEAD VERSIONING:

SHARON MARTÍNEZ

SOUND DESIGN:

JUSTINIANI (SUPASOUND)

TALENT:

DANIELA LUNA LEÓN, DARIA BERRUKOVA, FELIPE RÍOS, MAX CÁCERES, AGUSTÍN BEJOS.

STYLIST:

TINO PORTILLO

PHOTOGRAPHY, STYLEFRAMES AND ANIMATION

BAMBOO | GUARO

— BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party —

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design, illustration, motion, branding, 2d, character

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BAMBOO | GUARO

To take the party to another dimension

For the launch of Guaro Bamboo, we created a two-part video series that captures the spirit of a generation that lives with no rules — authentic, energetic, and proud of who they are.

Through a fusion of visual worlds, mixed techniques, and vibrant characters, we brought Guaro Bamboo’s identity to life — a drink made for those who turn every hangout into a celebration and carry the reggaeton vibe in their soul.

Each video piece was crafted to radiate joy, pride, energy, and freedom, connecting with an audience that breaks the mold and chooses to live every moment to the fullest.

We blend storytelling, visual art, and urban culture to create content that isn’t just seen — it’s felt. Guaro Bamboo is more than just a drink: it’s a lifestyle, and we made sure to bring it to the screen.

CREDITS

EXECUTIVE CREATIVE DIRECTOR:

FRANCISCO M. QUILES N.

EXECUTIVE PRODUCERS:

DIANA VELA & SHARON MARTÍNEZ

PRODUCTION ASISTANT:

CECI SÁNCHEZ

ART DIRECTORS:

BITASI SANTOS
DAVIHER LOREDO

STORYBOARD:

BITASI SANTOS

DESIGN & ILLUSTRATION:

BITASI SANTOS
DAVIHER LOREDO
ROY TACHO AGUILAR

2D ANIMATION:

DAVIHER LOREDO

MOTION GRAPHICS:

FRANCISCO M. QUILES N., LUIS NIEVES, ROGER JUAREZ, ALDAIR GONZÁLEZ, JOEK ESTRADA, KARINA CISNEROS & TADEO ROMERO.

3D DESIGN & ANIMATION

KAPPY GARCÍA

STYLEFRAMES AND ANIMATION

Libre & Natural

— Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom —

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design, illustration, motion, branding, 3d, character

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Libre & Natural

HYDATRE YOUR FREEDOM

Netflix and Bonafont approached us to come up with a campaign that would empower women. To achieve this, we incorporated iconic female characters from the streaming platform into the classic Bonafont bottle design, pair with empowering messages that women consumers could identify with.

This is how “Hydrate Your Freedom” was born: a project we were part of at every stage of the process—from conceptualization and character illustration to label design, the production of explanatory videos, and the complete visual identity that accompanied the bottle distribution.

There are projects that fill us with pride because they go beyond the visual. They tell stories, connect emotions, and deliver powerful messages. This is one of them. Seeing Bonafont and Netflix bottles across so many corners of Mexico reminded us why we do what we do: to create, inspire, and communicate.

CREDITS

EXECUTIVE PRODUCER

DIANA VELA

DESIGN DIRECTION

DAVIHER LOREDO GONZÁLEZ

ILLUSTRATION DIRECTION:

BITASI SANTOS

PROJECT MANAGERS:

ANXÉLICA ALARCÓN

CREATIVITY & COPYWRIGHT:

VAL ESTRADA
HÉCTOR “PADA” PADILLA

STORYBOARD:

ROY “TACHO” AGUILAR

ILLUSTRATION:

ISSAC LOREDO GONZÁLEZ
ROY “TACHO” AGUILAR
BITASI SANTOS
IVÁN AGUILAR

GRAPHIC DESIGN:

YELITZA GAYTÁN
ASHBY QUINTERO
ELIUD NEVÁREZ

MOTION GRAPHICS:

ROGER JUÁREZ HERNÁNDEZ
ALDAIR GONZÁLEZ SÁNCHEZ
JAN CARLOS GONZÁLEZ MARTÍNEZ
SAÚL HERNÁNDEZ ZEMPOALTECATL

3D ANIMATION

FRANCISCO QUILES
JOEK ESTRADA

PHOTOGRAPHY

GABRIEL HILDEMAR
ENRIQUE LUGO
MABEL GÁLVEZ
SHARON MARTÍNEZ

STYLEFRAMES

What’s behind Nu?

WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN —

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design, illustration, motion, branding, 3d, 2d, character

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What’s behind Nu?

LEARN MORE ABOUT THE BENEFITS OF THE NU CARD

Nu has already established itself among the Mexican audience, but to encourage them to take action and request their card, they wanted to emphasize what sets them apart from other banks.

We designed a captivating collection of illustrations, characters, and scenarios that perfectly complemented the entire campaign. The process of bringing these elements to life was enjoyable and creatively stimulating.

We collaborated with Nu to create a campaign showcasing the benefits they provide to their clients.

CREDITS

EXECUTIVE CREATIVE DIRECTOR:

FRANCISCO M. QUILES N

EXECUTIVE PRODUCER:

DIANA VELA

PRODUCTION ASISTANTS:

MICHELLE ACOSTA & TRINIDAD NÚÑEZ

CREATIVE DIRECTOR:

DAVIHER LOREDO

ART DIRECTOR:

BITASI SANTOS

DESIGN:

DAVIHER LOREDO, MARTÍN LLANEZ, ASHBY SAUCEDO, RICKY ARVIZU

MOTION DIRECTORS:

ROGER JUÁREZ & DANIEL PIÑA

MOTION GRAPHICS:

DANIEL PIÑA, KARINA CISNEROS, JOEK ESTRADA, ROGER JUÁREZ, KAROL JUÁREZ, KATHA RIVERA, LAURA BENAVIDES

ILLUSTRATION:

PEPE ÁVALOS, GABRIEL DÍAZ, TACHO AGUILAR

SOUND DESIGN

ALBERTO JUSTINIANI (SUPASOUND)

STYLEFRAMES AND ANIMATION

LSD – TOTE BAG

Colorful, Joyful & Fun – These are... our Long Summer Days. Colorful, Joyful & Fun – These are... our Long Summer Days.

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design, illustration, motion, branding, 3d, 2d, character, merchandise

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LSD – TOTE BAG

Astrology and financial data united by design.

We created a special kit to celebrate our last annual gathering as a way to show our appreciation to our crew. We designed this tote bag with the purpose and outcome of capturing our colorful, joyful, and fun essence.

All members of LSD were involved in its creation, starting with the design and motion departments.

Thank you very much to everyone who made it possible!

These are... our Long Summer Days.

CREDITS

EXECUTIVE PRODUCER:

DIANA VELA

CREATIVE DIRECTOR:

DAVIHER LOREDO

ASSISTANT PRODUCER

TRINIDAD NUÑEZ

ILLUSTRATION:

DAVIHER LOREDO

MOTION DIRECTOR:

FRANCISCO M. QUILES N.

3D ANIMATION:

JOEK ESTRADA

MOTION GRAPHICS:

DANIEL FRANCO, KARINA LIZETH, STEPHANIA RODRÍGUEZ, ALDAIR GONZÁLEZ, LIDIA MARTÍNEZ, KATHA LUPE, LAURA BENAVIDES & HAZE GONZÁLEZ.

STYLEFRAMES AND ANIMATION

CORONA CAPITAL – AFTER MOVIE 2016

Corona Capital — After movie 2016 — Corona Capital — After movie 2016 — Corona Capital — After movie 2016 — Corona Capital — After movie 2016 —

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TAGS

design, live action, illustration, motion, branding, 3d, 2d

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CORONA CAPITAL – AFTER MOVIE 2016

an exciting visual journey.

Experience the heart-pumping energy of the Corona Capital 2016 festival through this after-movie.

With performances by The Killers, Kraftwerk & LCD Soundsystem, you feel the contagious excitement of the crowd as they dance and revel in the live music.

Dynamic editing, use of 3D elements, photography, motion graphics, and sound design come together to deliver a complete audio-visual experience.

CREDITS

EXECUTIVE CREATIVE DIRECTOR:

FRANCISCO M. QUILES N

EXECUTIVE PRODUCER:

DIANA VELA

DIRECTOR OF PHOTOGRAPHY:

MANUEL BECERRIL

CAMERA:

RODRIGO TELLEZ, ANIELA MIRANDA
& JOSÉ VILLALOBOS

MOTION DESIGN:

FRANCISCO M. QUILES N., SHARON MARTÍNEZ & JOSÉ VILLALOBOS

EDIT:

SHARON MARTÍNEZ & FRANCISCO M. QUILES N.

3D ANIMATION

JOSÉ VILLALOBOS

SOUND DESIGN

POLO TOBÓN

STYLEFRAMES AND ANIMATION

Que México Se Vea

QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema –

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TAGS

design, illustration, motion, branding

YEAR

Que México Se Vea

It is always a good day to revisit our stories.

We were responsible for developing the branding for the "Que México Se Vea" campaign for Netflix Latam.

Our approach included a hero video showcasing the platform's new releases and classic titles and interviews with prominent Mexican actors and actresses like Diego Luna, Gael García, and Tatiana Hueso.

We created brand guidelines for logotypes, graphic packages, illustrations, and out-of-home (OOH) advertising. The main objective of this campaign was to promote Mexican cinema and to introduce more of it to Netflix's platform.

"Una Celebración del Cine Mexicano" celebrates our culture and the stories that have captivated us in cinema.