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DESIGN & MOTION GRAPHICS SINCE 2016 — DESIGN & MOTION GRAPHICS SINCE 2016 — DESIGN & MOTION GRAPHICS SINCE 2016 — DESIGN & MOTION GRAPHICS SINCE 2016 — DESIGN & MOTION GRAPHICS SINCE 2016 — DESIGN & MOTION GRAPHICS SINCE 2016 —

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QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema –

QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema –

CLIENT
Netflix Latam
TAGS
YEAR
2021

Que México Se Vea

It is always a good day to revisit our stories.
We were responsible for developing the branding for the "Que México Se Vea" campaign for Netflix Latam.
Our approach included a hero video showcasing the platform's new releases and classic titles and interviews with prominent Mexican actors and actresses like Diego Luna, Gael García, and Tatiana Hueso.
We created brand guidelines for logotypes, graphic packages, illustrations, and out-of-home (OOH) advertising. The main objective of this campaign was to promote Mexican cinema and to introduce more of it to Netflix's platform.
"Una Celebración del Cine Mexicano" celebrates our culture and the stories that have captivated us in cinema.

CREDITS

CREATIVE DIRECTOR:

ORESTES MORA

EXECUTIVE PRODUCER:

DIANA VELA

GRAPHIC DESIGN:

ORESTES MORA, NANCY CENTENO & DAVIHER LOREDO

MOTION DESIGN:

ROGER JUÁREZ

MOTION GRAPHICS:

FRANCISCO M. QUILES N. LUIS NIEVES, LIZETH CRUZ, SHARON MARTÍNEZ & DANIEL FRANCO

ILLUSTRATION:

BITASI SANTOS, ANXELICA ALARCÓN & JOSÉ ÁVALOS

EDIT:

MANUEL BECERRIL, SHARON MARTÍNEZ

STYLEFRAMES AND ANIMATION