QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema –
QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema – QUE MEXICO SE VEA" – A Celebration of Mexican Cinema –
CLIENT
Netflix Latam
TAGS
- design, illustration, motion, branding
YEAR
2021
Que México Se Vea
It is always a good day to revisit our stories.
We were responsible for developing the branding for the "Que México Se Vea" campaign for Netflix Latam.
Our approach included a hero video showcasing the platform's new releases and classic titles and interviews with prominent Mexican actors and actresses like Diego Luna, Gael García, and Tatiana Hueso.
We created brand guidelines for logotypes, graphic packages, illustrations, and out-of-home (OOH) advertising. The main objective of this campaign was to promote Mexican cinema and to introduce more of it to Netflix's platform.
"Una Celebración del Cine Mexicano" celebrates our culture and the stories that have captivated us in cinema.
CREDITS
CREATIVE DIRECTOR:
ORESTES MORA
EXECUTIVE PRODUCER:
DIANA VELA
GRAPHIC DESIGN:
ORESTES MORA, NANCY CENTENO & DAVIHER LOREDO
MOTION DESIGN:
ROGER JUÁREZ
MOTION GRAPHICS:
FRANCISCO M. QUILES N. LUIS NIEVES, LIZETH CRUZ, SHARON MARTÍNEZ & DANIEL FRANCO
ILLUSTRATION:
BITASI SANTOS, ANXELICA ALARCÓN & JOSÉ ÁVALOS
EDIT:
MANUEL BECERRIL, SHARON MARTÍNEZ
STYLEFRAMES AND ANIMATION
