— Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom —

CLIENT

NETFLIX | BONAFONT

Libre & Natural

HYDATRE YOUR FREEDOM

Netflix and Bonafont approached us to come up with a campaign that would empower women. To achieve this, we incorporated iconic female characters from the streaming platform into the classic Bonafont bottle design, pair with empowering messages that women consumers could identify with.

This is how “Hydrate Your Freedom” was born: a project we were part of at every stage of the process—from conceptualization and character illustration to label design, the production of explanatory videos, and the complete visual identity that accompanied the bottle distribution.

There are projects that fill us with pride because they go beyond the visual. They tell stories, connect emotions, and deliver powerful messages. This is one of them. Seeing Bonafont and Netflix bottles across so many corners of Mexico reminded us why we do what we do: to create, inspire, and communicate.

CREDITS

EXECUTIVE PRODUCER

DIANA VELA

DESIGN DIRECTION

DAVIHER LOREDO GONZÁLEZ

ILLUSTRATION DIRECTION:

BITASI SANTOS

PROJECT MANAGERS:

ANXÉLICA ALARCÓN

CREATIVITY & COPYWRIGHT:

VAL ESTRADA
HÉCTOR “PADA” PADILLA

STORYBOARD:

ROY “TACHO” AGUILAR

ILLUSTRATION:

ISSAC LOREDO GONZÁLEZ
ROY “TACHO” AGUILAR
BITASI SANTOS
IVÁN AGUILAR

GRAPHIC DESIGN:

YELITZA GAYTÁN
ASHBY QUINTERO
ELIUD NEVÁREZ

MOTION GRAPHICS:

ROGER JUÁREZ HERNÁNDEZ
ALDAIR GONZÁLEZ SÁNCHEZ
JAN CARLOS GONZÁLEZ MARTÍNEZ
SAÚL HERNÁNDEZ ZEMPOALTECATL

3D ANIMATION

FRANCISCO QUILES
JOEK ESTRADA

PHOTOGRAPHY

GABRIEL HILDEMAR
ENRIQUE LUGO
MABEL GÁLVEZ
SHARON MARTÍNEZ

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