TOROS NEZA | A Reflection of Mexican Football

— TOROS NEZA | A True Reflection of Mexican Football — TOROS NEZA | A True Reflection of Mexican Football

CLIENT

TAGS

design, illustration, motion, 2d, character

YEAR

TOROS NEZA | A Reflection of Mexican Football

From Underdogs to Icons of Mexican Football.

In collaboration with Mar Post (post-production) and The Lift (cinematography and direction), for ViX Studios. these pieces created by the Long Summer Days team are part of the narrative of this five episode documentary series.

Each piece aims to highlight the epic, heart pounding moments experienced match after match, as well as the obstacles and victories that defined the journey of a team that, through charisma, humor, and an uncommon closeness to its people, won the hearts of thousands of fans.

To tell the stories behind the legend of this Mexican football team from the 1990s and in the absence of off the field archival footage from that era, our mission was to imagine and recreate, guided by the voices of its protagonists, those unbelievable anecdotes and dream like plays that lived on in collective memory.

We brought them to life through motion graphics, crafting a visual language that honors the myth, amplifies emotion, and revives the indomitable spirit of Toros Neza.

CREDITS

EXECUTIVE CREATIVE DIRECTOR:

FRANCISCO M. QUILES NOGUEZ

EXECUTIVE PRODUCER / MANAGING DIRECTOR:

DIANA VELA

CREATIVE DIRECTOR:

FRANCISCO M. QUILES NOGUEZ

HEAD OF PRODUCTION:

DIANA VELA

ART DIRECTORS:

FRANCISCO M. QUILES NOGUEZ & ELIUD NEVÁREZ

PRODUCTION ASSISTANT:

YOLANDA GARCÍA

ILLUSTRATORS:

ELIUD NEVÁREZ, ISAAC LOREDO, JOSÉ ÁVALOS, HAZE GONZÁLEZ, IVÁN AGUILAR.

2D ANIMATORS:

ISAAC LOREDO & JOSÉ ÁVALOS

MOTION GRAPHICS:

FRANCISCO M. QUILES NOGUEZ, ANDREW CEBALLOS, HAZE GONZÁLEZ, LUIS NIEVES.

CLEAN UPS:

HAZE GONZÁLEZ, IVAN AGUILAR & JOSÉ ÁVALOS

CREATIVES:

VALERIA ESTRADA & HÉCTOR PADILLA “PADA”

STYLEFRAMES & ANIMATION

HAND CRAFTED HERITAGE | THE SPHERE

— HAND CRAFTED HERITAGE | AT THE SPHERE: reimagined through digital art content — HAND CRAFTED HERITAGE | AT THE SPHERE: reimagined through digital art content

— HAND CRAFTED HERITAGE | AT THE SPHERE: reimagined through digital art content — HAND CRAFTED HERITAGE | AT THE SPHERE: reimagined through digital art content —

CLIENT

TAGS

design, illustration, motion, 2d

YEAR

HAND CRAFTED HERITAGE | THE SPHERE

To take the party to another dimension

In 2024, Josue Ibañez Studio reimagined Hispanic Heritage Month at The Sphere with Handcrafted Heritage a monumental digital installation celebrating the craftsmanship, traditions, and deep cultural roots of the Hispanic world. The piece wove together symbolism, stories, and artistic expressions from across regions to portray a collective identity through three immersive worlds: The Mural, honoring ancestral ties and landscapes; The Telar, representing the harmony between nature and culture through textile-inspired visuals and Papel Picado, celebrating community and shared traditions.

Long Summer Days played a key role in shaping the visual language of the piece—developing the art style, craftitg the illustrations, animating key elements, and collaborating on the rendering process. It was both a creatively fulfilling and collaborative project that allowed our work to be showcased on the world’s largest screen, alongside a team of exceptional artists.

CREDITS

EXECUTIVE CREATIVE DIRECTOR:

FRANCISCO M. QUILES N.

EXECUTIVE PRODUCERS:

DIANA VELA & SHARON MARTÍNEZ

ORIGINAL IDEA & CONCEPT

JOSUE IBAÑEZ STUDIO

CONTENT DIRECTION

JORGE OROZCO | TOLOACHE FILMS

LEAD ART DIRECTOR:

BITASI SANTOS

ILLUSTRATORS / CLEAN-UP ARTISTS

ROY TACHO AGUILAR
ISSAC LOREDO
MARTIN LLANEZ
JOSÉ ÁVALOS
IVÁN AGUILAR
KAPPY GARCÍA

ORIGINAL EDITING MUSIC

JUSTINIANI (SUPASOUND)

MOTION DIRECTORS

ROGER JUÁREZ
FRANCISCO M. QUILES N.

MOTION DESIGNERS:

ROGER JUÁREZ
KARINA CISNEROS
JOEK ESTRADA
SHARON MARTÍNEZ
ALDAIR GONZÁLEZ
KAPPY GARCÍA

TECHNICAL AND VISUAL 3D WORKFLOW

JOEK ESTRADA

DATA & QC MANAGER

SHARON MARTÍNEZ

STYLEFRAMES AND ANIMATION

New Era Semiannual Reel 2024

Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.

CLIENT

TAGS

Video, photography, design, live action, motion, branding, 2d

YEAR

New Era Semiannual Reel 2024

Blending the rich traditions of sports and lifestyle with timeless fashion.

The official launch highlights significant historical moments in sports, brought to life through meticulously crafted apparel and caps. The collection includes six pieces that faithfully replicate the details of the caps worn by baseball players during the iconic World Series.

The Heritage Series features hats from the Cooperstown Collection, showcasing classic team logos and vintage design elements like felt stitching and wool blend crowns.

This new direction underscores the brand’s fresh approach and continuous evolution, celebrating key events and important years in sports history.

We were responsible for the campaign's photography and graphic design in Mexico and the animation and editing of content for social media and in-store screens across New Era stores throughout the country.

WThis animated reel not only highlights the new collection from NEW ERA® but also demonstrates our ability to work across multiple creative disciplines, achieving a cohesive and engaging resul.

CREDITS

EXECUTIVE PRODUCER:

SHARON MARTÍNEZ

CREATIVE DIRECTOR:

ANOTHER CO | NEW ERA

HEAD OF PRODUCTION:

DIANA VELA

ART & TALENT DIRECTOR:

DIEGO MARTÍNEZ

PROJECT MANAGER:

LUIS ESPARSA

PRODUCER:

FRANCISCO M. QUILES

PRODUCTION ASSISTANT:

MABEL GÁLVEZ

GRAPHIC DESIGNER:

ORESTES MORA

MOTION GRAPHICS:

FRANCISCO M. QUILES

PHOTOGRAPHERS:

GABRIEL HILDEMAR, ENRIQUE LUGO, DIEGO MARTÍNEZ

DIGITAL EDITION:

MABEL GÁLVEZ

FILMMAKER:

MANUEL BECERRIL (MONITOR)

EDITOR:

MANUEL BECERRIL (MONITOR)

LEAD VERSIONING:

SHARON MARTÍNEZ

SOUND DESIGN:

JUSTINIANI (SUPASOUND)

TALENT:

DANIELA LUNA LEÓN, DARIA BERRUKOVA, FELIPE RÍOS, MAX CÁCERES, AGUSTÍN BEJOS.

STYLIST:

TINO PORTILLO

PHOTOGRAPHY, STYLEFRAMES AND ANIMATION

Nu Hacks

Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card —

CLIENT

TAGS

design, illustration, motion, 2d, character

YEAR

Nu Hacks

Smart shopping from the app.

At a certain point in our lives, we face the challenge of managing our adult expenses without ending up in debt.

To assist those unsure of how to maximize the benefits of their credit cards, Nu Mexico and LSD developed Nu Hacks.

This mini-series consists of illustrated tips that cater to different profiles and aim to help Nu cardholders better understand the card's benefits through the app.

CREDITS

EXECUTIVE CREATIVE DIRECTOR:

FRANCISCO M. QUILES N

EXECUTIVE PRODUCER:

DIANA VELA

PRODUCTION ASISTANT:

MICHELLE ACOSTA

ART DIRECTOR:

BITASI SANTOS

STORYBOARD:

ORESTES MORA & ELIUD NEVÁREZ V.

LETTERING:

ORESTES MORA

LEAD ILLUSTRATOR:

ELIUD NEVÁREZ V.

ILLUSTRATION:

ALEXANDRA SANTIAGO, IVÁN AGUILAR, CARLOS DELGADO & CARLA GÁLVEZ

LEAD 2D ANIMATOR:

JOSÉ ÁVALOS

MOTION GRAPHICS:

SHARON MARTÍNEZ, LUIS NIEVES & FRANCISCO M. QUILES N.

LEAD VERSIONING:

LUIS NIEVES

SOUND DESIGN

ALBERTO JUSTINIANI (SUPASOUND)

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