PayPal — Open a world of possibilities — PayPal — Open a world of possibilities — PayPal — Open a world of possibilities —
PayPal — Open a world of possibilities — PayPal — Open a world of possibilities — PayPal — Open a world of possibilities —
CLIENT
SWIFT
TAGS
- design, illustration, motion, character
YEAR
2022
PAYPAL PORTAL ANIMATION
Create delight every day.
PayPal is undergoing a global rebrand with an updated visual identity that's more open, inclusive, optimistic, and human.
We collaborated to develop a 2 series of illustrations. We animated them to build part of a diverse library of brand visuals for "Portal," A graphic device used as part of PayPal's new brand system where the two P's in PayPal's monogram split to open a world of possibilities.
The artwork considers how PayPal telegraphically conveys the benefits of using the platform to make payments in daily life through a succinct and fun creative story visual.
CREDITS
EXECUTIVE CREATIVE DIRECTOR:
FRANCISCO M. QUILES N.
EXECUTIVE PRODUCER:
SHARON MARTÍNEZ
PRODUCER:
MELANIE SILVA
ART DIRECTOR:
BITASI SANTOS
MOTION GRAPHICS:
DANIEL PIÑA & DANIEL FRANCO
