Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.
Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.
CLIENT
TAGS
photography, Video, design, live action, motion, branding, 2d
YEAR
New Era Semiannual Reel 2024
Blending the rich traditions of sports and lifestyle with timeless fashion.
The official launch highlights significant historical moments in sports, brought to life through meticulously crafted apparel and caps. The collection includes six pieces that faithfully replicate the details of the caps worn by baseball players during the iconic World Series.
The Heritage Series features hats from the Cooperstown Collection, showcasing classic team logos and vintage design elements like felt stitching and wool blend crowns.
This new direction underscores the brand’s fresh approach and continuous evolution, celebrating key events and important years in sports history.
We were responsible for the campaign's photography and graphic design in Mexico and the animation and editing of content for social media and in-store screens across New Era stores throughout the country.
WThis animated reel not only highlights the new collection from NEW ERA® but also demonstrates our ability to work across multiple creative disciplines, achieving a cohesive and engaging resul.
CREDITS
EXECUTIVE PRODUCER:
SHARON MARTÍNEZ
CREATIVE DIRECTOR:
ANOTHER CO | NEW ERA
HEAD OF PRODUCTION:
DIANA VELA
ART & TALENT DIRECTOR:
DIEGO MARTÍNEZ
PROJECT MANAGER:
LUIS ESPARSA
PRODUCER:
FRANCISCO M. QUILES
PRODUCTION ASSISTANT:
MABEL GÁLVEZ
GRAPHIC DESIGNER:
ORESTES MORA
MOTION GRAPHICS:
FRANCISCO M. QUILES
PHOTOGRAPHERS:
GABRIEL HILDEMAR, ENRIQUE LUGO, DIEGO MARTÍNEZ
DIGITAL EDITION:
MABEL GÁLVEZ
FILMMAKER:
MANUEL BECERRIL (MONITOR)
EDITOR:
MANUEL BECERRIL (MONITOR)
LEAD VERSIONING:
SHARON MARTÍNEZ
SOUND DESIGN:
JUSTINIANI (SUPASOUND)
TALENT:
DANIELA LUNA LEÓN, DARIA BERRUKOVA, FELIPE RÍOS, MAX CÁCERES, AGUSTÍN BEJOS.