PRIMARY COLLECTION

— NEW ERA | Aesthetic that connects the passion for the game — NEW ERA | Aesthetic that connects the passion for the game

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PRIMARY COLLECTION

where lighting design amplifies the energy

A project that celebrates sports and visual culture through a vibrant fusion of photography and audiovisual production. In collaboration with Another Co., LONG SUMMR DAYS led the creative direction, lighting, and image capture, bringing together the spirit of the LMB and the NBA in one visual universe.

The result is a dynamic piece where lighting design amplifies the energy of the sports collections, creating a powerful aesthetic that connects the passion for the game with visual innovation.

CREDITS

EXECUTIVE PRODUCER:

DIANA VELA

PRODUCER:

SHARON MARTÍNEZ

CREATIVE DIRECTOR:

SHARON MARTÍNEZ

GRAPHIC DESIGN:

ORESTES MORA

CREATIVE DIRECTOR OF VIDEO & PHOTOGRAPHY

GABRIEL HILDEMAR & ENRIQUE LUGO

ASSISTANT OF PHOTOGRAPHY:

ENRIQUE LUGO

PHOTO EDITOR:

MABEL GÁLVEZ, SHARON MARTÍNEZ & ALMA RODRIGUEZ

PHOTOGRAPHY, VIDEO & STYLEFRAMES

New Era Semiannual Reel 2024

Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.

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New Era Semiannual Reel 2024

Blending the rich traditions of sports and lifestyle with timeless fashion.

The official launch highlights significant historical moments in sports, brought to life through meticulously crafted apparel and caps. The collection includes six pieces that faithfully replicate the details of the caps worn by baseball players during the iconic World Series.

The Heritage Series features hats from the Cooperstown Collection, showcasing classic team logos and vintage design elements like felt stitching and wool blend crowns.

This new direction underscores the brand’s fresh approach and continuous evolution, celebrating key events and important years in sports history.

We were responsible for the campaign's photography and graphic design in Mexico and the animation and editing of content for social media and in-store screens across New Era stores throughout the country.

WThis animated reel not only highlights the new collection from NEW ERA® but also demonstrates our ability to work across multiple creative disciplines, achieving a cohesive and engaging resul.

CREDITS

EXECUTIVE PRODUCER:

SHARON MARTÍNEZ

CREATIVE DIRECTOR:

ANOTHER CO | NEW ERA

HEAD OF PRODUCTION:

DIANA VELA

ART & TALENT DIRECTOR:

DIEGO MARTÍNEZ

PROJECT MANAGER:

LUIS ESPARSA

PRODUCER:

FRANCISCO M. QUILES

PRODUCTION ASSISTANT:

MABEL GÁLVEZ

GRAPHIC DESIGNER:

ORESTES MORA

MOTION GRAPHICS:

FRANCISCO M. QUILES

PHOTOGRAPHERS:

GABRIEL HILDEMAR, ENRIQUE LUGO, DIEGO MARTÍNEZ

DIGITAL EDITION:

MABEL GÁLVEZ

FILMMAKER:

MANUEL BECERRIL (MONITOR)

EDITOR:

MANUEL BECERRIL (MONITOR)

LEAD VERSIONING:

SHARON MARTÍNEZ

SOUND DESIGN:

JUSTINIANI (SUPASOUND)

TALENT:

DANIELA LUNA LEÓN, DARIA BERRUKOVA, FELIPE RÍOS, MAX CÁCERES, AGUSTÍN BEJOS.

STYLIST:

TINO PORTILLO

PHOTOGRAPHY, STYLEFRAMES AND ANIMATION

NEW ERA X LUEVANOS

— NEW ERA X RICARDO LUEVANOS: FEELINGS — NEW ERA X RICARDO LUEVANOS: FEELINGS — NEW ERA X RICARDO LUEVANOS: FEELINGS

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NEW ERA X LUEVANOS

WHEN DESIGN MEETS WHAT WORDS CAN'T EXPRESS

"SOME EMOTIONS ARE HARD TO PUT INTO WORDS. THAT’S WHERE THIS COLLABORATION BEGINS.IN PARTNERSHIP WITH NEW ERA AND MEXICAN GRAPHIC ARTIST RICARDO LUEVANOS, WE HELPED BRING TO LIFE A COLLECTION INSPIRED BY UNSPOKEN FEELINGS. WE WERE INVOLVED FROM START TO FINISH: CONCEPT DEVELOPMENT, VISUAL DIRECTION, PHOTOGRAPHY, VIDEO, 3D DESIGN, RETOUCHING, AND CAMPAIGN ADAPTATIONS.A PROJECT THAT CHALLENGED US CREATIVELY AND REMINDED US WHY WE LOVE WHAT WE DO—TURNING EMOTION INTO VISUAL LANGUAGE.

CREDITS

ORIGINAL IDEA & CREATIVITY:

ANOTHER CO, DIEGO MARTÍNEZ (NEW ERA)

EXECUTIVE PRODUCER:

DIANA VELA

PRODUCTION ASISTANT:

MABEL GÁLVEZ

CREATIVE DIRECTOR:

SHARON MARTÍNEZ

DESIGN:

ORESTES MORA

VIDEO EDITORS:

CECI SÁNCHEZ, ENRIQUE LUGO & MANUEL BECERRIL (MONITOR)

MOTION GRAPHICS:

ARTURO NIEVES, FRANCISCO M. QUILES N., SHARON MARTÍNEZ, TADEO ROMERO & KAPPY GARCÍA

SOUND DESIGN

ALBERTO JUSTINIANI (SUPASOUND)

PHOTOGRAPHY:

GABRIEL HILDEMAR & ENRIQUE LUGO

PHOTO EDITOR:

MABEL GÁLVEZ

STYLIST:

ALBERTO REBELO

GLAM:

VALERIA CUETO

MODELOS:

LUIS DAVID

ADÁN MARTINI

DELFINA LUQUE

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Category: photography