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New Era Semiannual Reel 2024

Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.

Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.

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New Era Semiannual Reel 2024

Blending the rich traditions of sports and lifestyle with timeless fashion.
The official launch highlights significant historical moments in sports, brought to life through meticulously crafted apparel and caps. The collection includes six pieces that faithfully replicate the details of the caps worn by baseball players during the iconic World Series.
The Heritage Series features hats from the Cooperstown Collection, showcasing classic team logos and vintage design elements like felt stitching and wool blend crowns.
This new direction underscores the brand’s fresh approach and continuous evolution, celebrating key events and important years in sports history.
We were responsible for the campaign's photography and graphic design in Mexico and the animation and editing of content for social media and in-store screens across New Era stores throughout the country.
WThis animated reel not only highlights the new collection from NEW ERA® but also demonstrates our ability to work across multiple creative disciplines, achieving a cohesive and engaging resul.

CREDITS

EXECUTIVE PRODUCER:

SHARON MARTÍNEZ

CREATIVE DIRECTOR:

ANOTHER CO | NEW ERA

HEAD OF PRODUCTION:

DIANA VELA

ART & TALENT DIRECTOR:

DIEGO MARTÍNEZ

PROJECT MANAGER:

LUIS ESPARSA

PRODUCER:

FRANCISCO M. QUILES

PRODUCTION ASSISTANT:

MABEL GÁLVEZ

GRAPHIC DESIGNER:

ORESTES MORA

MOTION GRAPHICS:

FRANCISCO M. QUILES

PHOTOGRAPHERS:

GABRIEL HILDEMAR, ENRIQUE LUGO, DIEGO MARTÍNEZ

DIGITAL EDITION:

MABEL GÁLVEZ

FILMMAKER:

MANUEL BECERRIL (MONITOR)

EDITOR:

MANUEL BECERRIL (MONITOR)

LEAD VERSIONING:

SHARON MARTÍNEZ

SOUND DESIGN:

JUSTINIANI (SUPASOUND)

TALENT:

DANIELA LUNA LEÓN, DARIA BERRUKOVA, FELIPE RÍOS, MAX CÁCERES, AGUSTÍN BEJOS.

STYLIST:

TINO PORTILLO

PHOTOGRAPHY, STYLEFRAMES AND ANIMATION