— NEW ERA | Aesthetic that connects the passion for the game — NEW ERA | Aesthetic that connects the passion for the game
— NEW ERA | Aesthetic that connects the passion for the game — NEW ERA | Aesthetic that connects the passion for the game

CLIENT
Another Co | New Era
TAGS
- Video, photography, design
YEAR
2025

PRIMARY COLLECTION
where lighting design amplifies the energy
A project that celebrates sports and visual culture through a vibrant fusion of photography and audiovisual production. In collaboration with Another Co., LONG SUMMR DAYS led the creative direction, lighting, and image capture, bringing together the spirit of the LMB and the NBA in one visual universe.
The result is a dynamic piece where lighting design amplifies the energy of the sports collections, creating a powerful aesthetic that connects the passion for the game with visual innovation.
CREDITS
EXECUTIVE PRODUCER:
DIANA VELA
PRODUCER:
SHARON MARTÍNEZ
CREATIVE DIRECTOR:
SHARON MARTÍNEZ
GRAPHIC DESIGN:
ORESTES MORA
CREATIVE DIRECTOR OF VIDEO & PHOTOGRAPHY
GABRIEL HILDEMAR & ENRIQUE LUGO
ASSISTANT OF PHOTOGRAPHY:
ENRIQUE LUGO
PHOTO EDITOR:
MABEL GÁLVEZ, SHARON MARTÍNEZ & ALMA RODRIGUEZ