Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.
Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.
CLIENT
TAGS
Video, photography, design, live action, motion, branding, 2d
YEAR
New Era Semiannual Reel 2024
Blending the rich traditions of sports and lifestyle with timeless fashion.
The official launch highlights significant historical moments in sports, brought to life through meticulously crafted apparel and caps. The collection includes six pieces that faithfully replicate the details of the caps worn by baseball players during the iconic World Series.
The Heritage Series features hats from the Cooperstown Collection, showcasing classic team logos and vintage design elements like felt stitching and wool blend crowns.
This new direction underscores the brand’s fresh approach and continuous evolution, celebrating key events and important years in sports history.
We were responsible for the campaign's photography and graphic design in Mexico and the animation and editing of content for social media and in-store screens across New Era stores throughout the country.
WThis animated reel not only highlights the new collection from NEW ERA® but also demonstrates our ability to work across multiple creative disciplines, achieving a cohesive and engaging resul.
CREDITS
EXECUTIVE PRODUCER:
SHARON MARTÍNEZ
CREATIVE DIRECTOR:
ANOTHER CO | NEW ERA
HEAD OF PRODUCTION:
DIANA VELA
ART & TALENT DIRECTOR:
DIEGO MARTÍNEZ
PROJECT MANAGER:
LUIS ESPARSA
PRODUCER:
FRANCISCO M. QUILES
PRODUCTION ASSISTANT:
MABEL GÁLVEZ
GRAPHIC DESIGNER:
ORESTES MORA
MOTION GRAPHICS:
FRANCISCO M. QUILES
PHOTOGRAPHERS:
GABRIEL HILDEMAR, ENRIQUE LUGO, DIEGO MARTÍNEZ
DIGITAL EDITION:
MABEL GÁLVEZ
FILMMAKER:
MANUEL BECERRIL (MONITOR)
EDITOR:
MANUEL BECERRIL (MONITOR)
LEAD VERSIONING:
SHARON MARTÍNEZ
SOUND DESIGN:
JUSTINIANI (SUPASOUND)
TALENT:
DANIELA LUNA LEÓN, DARIA BERRUKOVA, FELIPE RÍOS, MAX CÁCERES, AGUSTÍN BEJOS.
— BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party —
— BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party —
CLIENT
TAGS
design, illustration, motion, branding, 2d, character
YEAR
BAMBOO | GUARO
To take the party to another dimension
For the launch of Guaro Bamboo, we created a two-part video series that captures the spirit of a generation that lives with no rules — authentic, energetic, and proud of who they are.
Through a fusion of visual worlds, mixed techniques, and vibrant characters, we brought Guaro Bamboo’s identity to life — a drink made for those who turn every hangout into a celebration and carry the reggaeton vibe in their soul.
Each video piece was crafted to radiate joy, pride, energy, and freedom, connecting with an audience that breaks the mold and chooses to live every moment to the fullest.
We blend storytelling, visual art, and urban culture to create content that isn’t just seen — it’s felt. Guaro Bamboo is more than just a drink: it’s a lifestyle, and we made sure to bring it to the screen.
CREDITS
EXECUTIVE CREATIVE DIRECTOR:
FRANCISCO M. QUILES N.
EXECUTIVE PRODUCERS:
DIANA VELA & SHARON MARTÍNEZ
PRODUCTION ASISTANT:
CECI SÁNCHEZ
ART DIRECTORS:
BITASI SANTOS DAVIHER LOREDO
STORYBOARD:
BITASI SANTOS
DESIGN & ILLUSTRATION:
BITASI SANTOS DAVIHER LOREDO ROY TACHO AGUILAR
2D ANIMATION:
DAVIHER LOREDO
MOTION GRAPHICS:
FRANCISCO M. QUILES N., LUIS NIEVES, ROGER JUAREZ, ALDAIR GONZÁLEZ, JOEK ESTRADA, KARINA CISNEROS & TADEO ROMERO.
— Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom —
— Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom —
CLIENT
TAGS
design, illustration, motion, branding, 3d, character
YEAR
Libre & Natural
HYDATRE YOUR FREEDOM
Netflix and Bonafont approached us to come up with a campaign that would empower women. To achieve this, we incorporated iconic female characters from the streaming platform into the classic Bonafont bottle design, pair with empowering messages that women consumers could identify with.
This is how “Hydrate Your Freedom” was born: a project we were part of at every stage of the process—from conceptualization and character illustration to label design, the production of explanatory videos, and the complete visual identity that accompanied the bottle distribution.
There are projects that fill us with pride because they go beyond the visual. They tell stories, connect emotions, and deliver powerful messages. This is one of them. Seeing Bonafont and Netflix bottles across so many corners of Mexico reminded us why we do what we do: to create, inspire, and communicate.
CREDITS
EXECUTIVE PRODUCER
DIANA VELA
DESIGN DIRECTION
DAVIHER LOREDO GONZÁLEZ
ILLUSTRATION DIRECTION:
BITASI SANTOS
PROJECT MANAGERS:
ANXÉLICA ALARCÓN
CREATIVITY & COPYWRIGHT:
VAL ESTRADA HÉCTOR “PADA” PADILLA
STORYBOARD:
ROY “TACHO” AGUILAR
ILLUSTRATION:
ISSAC LOREDO GONZÁLEZ ROY “TACHO” AGUILAR BITASI SANTOS IVÁN AGUILAR
GRAPHIC DESIGN:
YELITZA GAYTÁN ASHBY QUINTERO ELIUD NEVÁREZ
MOTION GRAPHICS:
ROGER JUÁREZ HERNÁNDEZ ALDAIR GONZÁLEZ SÁNCHEZ JAN CARLOS GONZÁLEZ MARTÍNEZ SAÚL HERNÁNDEZ ZEMPOALTECATL
3D ANIMATION
FRANCISCO QUILES JOEK ESTRADA
PHOTOGRAPHY
GABRIEL HILDEMAR ENRIQUE LUGO MABEL GÁLVEZ SHARON MARTÍNEZ
Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card —
Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card —
CLIENT
TAGS
design, illustration, motion, 2d, character
YEAR
Nu Hacks
Smart shopping from the app.
At a certain point in our lives, we face the challenge of managing our adult expenses without ending up in debt.
To assist those unsure of how to maximize the benefits of their credit cards, Nu Mexico and LSD developed Nu Hacks.
This mini-series consists of illustrated tips that cater to different profiles and aim to help Nu cardholders better understand the card's benefits through the app.
CREDITS
EXECUTIVE CREATIVE DIRECTOR:
FRANCISCO M. QUILES N
EXECUTIVE PRODUCER:
DIANA VELA
PRODUCTION ASISTANT:
MICHELLE ACOSTA
ART DIRECTOR:
BITASI SANTOS
STORYBOARD:
ORESTES MORA & ELIUD NEVÁREZ V.
LETTERING:
ORESTES MORA
LEAD ILLUSTRATOR:
ELIUD NEVÁREZ V.
ILLUSTRATION:
ALEXANDRA SANTIAGO, IVÁN AGUILAR, CARLOS DELGADO & CARLA GÁLVEZ
LEAD 2D ANIMATOR:
JOSÉ ÁVALOS
MOTION GRAPHICS:
SHARON MARTÍNEZ, LUIS NIEVES & FRANCISCO M. QUILES N.
DESPUÉS DEL HURACÁN – REDEFINING RYTHM: ALEMÁN'S JOURNEY UNVEILED. DESPUÉS DEL HURACÁN – REDEFINING RYTHM: ALEMÁN'S JOURNEY UNVEILED.
DESPUÉS DEL HURACÁN – REDEFINING RYTHM: ALEMÁN'S JOURNEY UNVEILED. DESPUÉS DEL HURACÁN – REDEFINING RYTHM: ALEMÁN'S JOURNEY UNVEILED.
CLIENT
TAGS
design, illustration, motion, 2d, character
YEAR
Después del huracán
A tribute to the power of collaboration and creativity emerging artists.
At Spotify’s request, Toloache Films and Long Summer Days created a documentary video for Alemán, celebrating him becoming the first Mexican rapper to achieve a sold-out concert at El Palacio de los Deportes in Mexico.
This self-documentary uses a multi-format approach, including video shot on mini DV, photographs, films, illustrations, and motion graphics. The result is a visually dynamic experience that perfectly captures the energy and excitement of Alemán’s performance.
We worked hard to create an immersive experience that takes viewers from its origins to that historical performance through Alemán’s music and surrounding culture.
This video is a tribute to the power of collaboration and creativity and Spotify’s commitment to promoting emerging artists and celebrating diverse music worldwide, regardless of genre.
A brief showcase of the adventures we've been through — A brief showcase of the adventures we've been through — A brief showcase of the adventures we've been through — A brief showcase of the adventures we've been through —
A brief showcase of the adventures we've been through — A brief showcase of the adventures we've been through — A brief showcase of the adventures we've been through — A brief showcase of the adventures we've been through —
CLIENT
TAGS
design, illustration, motion, 2d, character
YEAR
LSD — DEMO REEL
A brief showcase of the adventures we've been through
For 7 years, we have collaborated with many people, brands, and friends.
Through keyframes, illustrations, Sounds, and words, we have created pieces that bring stories to life, connect, and give results to the audiences.
Here's a brief showcase of the adventures we've been through.
CREDITS
EXECUTIVE CREATIVE DIRECTOR:
FRANCISCO M. QUILES N
EXECUTIVE PRODUCER:
DIANA VELA
PRODUCTION ASISTANT:
MICHELLE ACOSTA
ART DIRECTOR:
BITASI SANTOS
STORYBOARD:
ORESTES MORA & ELIUD NEVÁREZ V.
LETTERING:
ORESTES MORA
LEAD ILLUSTRATOR:
ELIUD NEVÁREZ V.
ILLUSTRATION:
ALEXANDRA SANTIAGO, IVÁN AGUILAR, CARLOS DELGADO & CARLA GÁLVEZ
LEAD 2D ANIMATOR:
JOSÉ ÁVALOS
MOTION GRAPHICS:
SHARON MARTÍNEZ, LUIS NIEVES & FRANCISCO M. QUILES N.
WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN —
WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN —
CLIENT
TAGS
design, illustration, motion, branding, 3d, 2d, character
YEAR
What’s behind Nu?
LEARN MORE ABOUT THE BENEFITS OF THE NU CARD
Nu has already established itself among the Mexican audience, but to encourage them to take action and request their card, they wanted to emphasize what sets them apart from other banks.
We designed a captivating collection of illustrations, characters, and scenarios that perfectly complemented the entire campaign. The process of bringing these elements to life was enjoyable and creatively stimulating.
We collaborated with Nu to create a campaign showcasing the benefits they provide to their clients.
Witness an epic football showdown: "América vs. América" —
Witness an epic football showdown: "América vs. América" —
CLIENT
TAGS
design, illustration, motion, 2d, character
YEAR
América vs. América
Join Club America on an exciting adventure of fantastic situations.
We developed a storyboard for the football documentary series "América vs. América" for Netflix Latam.
Our design, illustration, and animation teams worked tirelessly to make it a reality, incorporating elements such as jet skis, axes, mermaids, pyramids, monsters, and more.
A project with a quick turnaround time of only a few days that brought the best of the whole team to provide a fast but highly aesthetic solution.
CREDITS
EXECUTIVE PRODUCER:
DIANA VELA
PRODUCTION ASSISTANT:
ANXÉLICA ALARCÓN & TRINIDAD NÚÑEZ
CREATIVE DIRECTOR:
ORESTES MORA
CREATIVE DIRECTOR:
ORESTES MORA
ART DIRECTOR:
BITASI SANTOS & ORESTES MORA
MOTION GRAPHICS:
SHARON MARTÍNEZ, CECILIA SÁNCHEZ, LUIS NIEVES, ROGER JUÁREZ, FRANCISCO QUILES & KATHA RIVERA
"Shedding light on FutureGreen" - An explainer video showcasing the Future Green mission to reduce carbon emissions.
Our explainer video was a product of great dedication and hard work. Our animation team at LSD paid meticulous attention to every detail, making the process both enjoyable and highly fulfilling.
Take charge of your climate choices and unlock valuable FutureCoins by completing missions through the Future app.
CREDITS
EXECUTIVE CREATIVE DIRECTOR:
FRANCISCO M. QUILES N.
EXECUTIVE PRODUCERS:
SHARON MARTÍNEZ & DIANA VELA
PRODUCTION ASISTANT:
CECI SÁNCHEZ
CREATIVE DIRECTOR:
BITASI SANTOS
STORYBOARD:
BITASI SANTOS
DESIGN & ILLUSTRATION:
BITASI SANTOS
2D ANIMATION:
PEPE ÁVALOS
MOTION GRAPHICS:
KATHA LUPE, LAURA BENAVIDES, FRANCISCO M. QUILES N., LUIS NIEVES, ALDAIR GONZÁLEZ, JOEK ESTRADA, KARINA CISNEROS & CARLA GÁLVEZ