New Era Semiannual Reel 2024

Semiannual reel – The New Era Heritage collection. Semiannual reel – The New Era Heritage collection.

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Video, photography, design, live action, motion, branding, 2d

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New Era Semiannual Reel 2024

Blending the rich traditions of sports and lifestyle with timeless fashion.

The official launch highlights significant historical moments in sports, brought to life through meticulously crafted apparel and caps. The collection includes six pieces that faithfully replicate the details of the caps worn by baseball players during the iconic World Series.

The Heritage Series features hats from the Cooperstown Collection, showcasing classic team logos and vintage design elements like felt stitching and wool blend crowns.

This new direction underscores the brand’s fresh approach and continuous evolution, celebrating key events and important years in sports history.

We were responsible for the campaign's photography and graphic design in Mexico and the animation and editing of content for social media and in-store screens across New Era stores throughout the country.

WThis animated reel not only highlights the new collection from NEW ERA® but also demonstrates our ability to work across multiple creative disciplines, achieving a cohesive and engaging resul.

CREDITS

EXECUTIVE PRODUCER:

SHARON MARTÍNEZ

CREATIVE DIRECTOR:

ANOTHER CO | NEW ERA

HEAD OF PRODUCTION:

DIANA VELA

ART & TALENT DIRECTOR:

DIEGO MARTÍNEZ

PROJECT MANAGER:

LUIS ESPARSA

PRODUCER:

FRANCISCO M. QUILES

PRODUCTION ASSISTANT:

MABEL GÁLVEZ

GRAPHIC DESIGNER:

ORESTES MORA

MOTION GRAPHICS:

FRANCISCO M. QUILES

PHOTOGRAPHERS:

GABRIEL HILDEMAR, ENRIQUE LUGO, DIEGO MARTÍNEZ

DIGITAL EDITION:

MABEL GÁLVEZ

FILMMAKER:

MANUEL BECERRIL (MONITOR)

EDITOR:

MANUEL BECERRIL (MONITOR)

LEAD VERSIONING:

SHARON MARTÍNEZ

SOUND DESIGN:

JUSTINIANI (SUPASOUND)

TALENT:

DANIELA LUNA LEÓN, DARIA BERRUKOVA, FELIPE RÍOS, MAX CÁCERES, AGUSTÍN BEJOS.

STYLIST:

TINO PORTILLO

PHOTOGRAPHY, STYLEFRAMES AND ANIMATION

BAMBOO | GUARO

— BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party — BAMBOO | GUARO: Taste the Party —

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design, illustration, motion, branding, 2d, character

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BAMBOO | GUARO

To take the party to another dimension

For the launch of Guaro Bamboo, we created a two-part video series that captures the spirit of a generation that lives with no rules — authentic, energetic, and proud of who they are.

Through a fusion of visual worlds, mixed techniques, and vibrant characters, we brought Guaro Bamboo’s identity to life — a drink made for those who turn every hangout into a celebration and carry the reggaeton vibe in their soul.

Each video piece was crafted to radiate joy, pride, energy, and freedom, connecting with an audience that breaks the mold and chooses to live every moment to the fullest.

We blend storytelling, visual art, and urban culture to create content that isn’t just seen — it’s felt. Guaro Bamboo is more than just a drink: it’s a lifestyle, and we made sure to bring it to the screen.

CREDITS

EXECUTIVE CREATIVE DIRECTOR:

FRANCISCO M. QUILES N.

EXECUTIVE PRODUCERS:

DIANA VELA & SHARON MARTÍNEZ

PRODUCTION ASISTANT:

CECI SÁNCHEZ

ART DIRECTORS:

BITASI SANTOS
DAVIHER LOREDO

STORYBOARD:

BITASI SANTOS

DESIGN & ILLUSTRATION:

BITASI SANTOS
DAVIHER LOREDO
ROY TACHO AGUILAR

2D ANIMATION:

DAVIHER LOREDO

MOTION GRAPHICS:

FRANCISCO M. QUILES N., LUIS NIEVES, ROGER JUAREZ, ALDAIR GONZÁLEZ, JOEK ESTRADA, KARINA CISNEROS & TADEO ROMERO.

3D DESIGN & ANIMATION

KAPPY GARCÍA

STYLEFRAMES AND ANIMATION

Libre & Natural

— Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom — Libre & Natural — Hydrate your freedom —

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design, illustration, motion, branding, 3d, character

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Libre & Natural

HYDATRE YOUR FREEDOM

Netflix and Bonafont approached us to come up with a campaign that would empower women. To achieve this, we incorporated iconic female characters from the streaming platform into the classic Bonafont bottle design, pair with empowering messages that women consumers could identify with.

This is how “Hydrate Your Freedom” was born: a project we were part of at every stage of the process—from conceptualization and character illustration to label design, the production of explanatory videos, and the complete visual identity that accompanied the bottle distribution.

There are projects that fill us with pride because they go beyond the visual. They tell stories, connect emotions, and deliver powerful messages. This is one of them. Seeing Bonafont and Netflix bottles across so many corners of Mexico reminded us why we do what we do: to create, inspire, and communicate.

CREDITS

EXECUTIVE PRODUCER

DIANA VELA

DESIGN DIRECTION

DAVIHER LOREDO GONZÁLEZ

ILLUSTRATION DIRECTION:

BITASI SANTOS

PROJECT MANAGERS:

ANXÉLICA ALARCÓN

CREATIVITY & COPYWRIGHT:

VAL ESTRADA
HÉCTOR “PADA” PADILLA

STORYBOARD:

ROY “TACHO” AGUILAR

ILLUSTRATION:

ISSAC LOREDO GONZÁLEZ
ROY “TACHO” AGUILAR
BITASI SANTOS
IVÁN AGUILAR

GRAPHIC DESIGN:

YELITZA GAYTÁN
ASHBY QUINTERO
ELIUD NEVÁREZ

MOTION GRAPHICS:

ROGER JUÁREZ HERNÁNDEZ
ALDAIR GONZÁLEZ SÁNCHEZ
JAN CARLOS GONZÁLEZ MARTÍNEZ
SAÚL HERNÁNDEZ ZEMPOALTECATL

3D ANIMATION

FRANCISCO QUILES
JOEK ESTRADA

PHOTOGRAPHY

GABRIEL HILDEMAR
ENRIQUE LUGO
MABEL GÁLVEZ
SHARON MARTÍNEZ

STYLEFRAMES

Nu Hacks

Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card — Nu Hacks — Dust off your credit card —

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design, illustration, motion, 2d, character

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Nu Hacks

Smart shopping from the app.

At a certain point in our lives, we face the challenge of managing our adult expenses without ending up in debt.

To assist those unsure of how to maximize the benefits of their credit cards, Nu Mexico and LSD developed Nu Hacks.

This mini-series consists of illustrated tips that cater to different profiles and aim to help Nu cardholders better understand the card's benefits through the app.

CREDITS

EXECUTIVE CREATIVE DIRECTOR:

FRANCISCO M. QUILES N

EXECUTIVE PRODUCER:

DIANA VELA

PRODUCTION ASISTANT:

MICHELLE ACOSTA

ART DIRECTOR:

BITASI SANTOS

STORYBOARD:

ORESTES MORA & ELIUD NEVÁREZ V.

LETTERING:

ORESTES MORA

LEAD ILLUSTRATOR:

ELIUD NEVÁREZ V.

ILLUSTRATION:

ALEXANDRA SANTIAGO, IVÁN AGUILAR, CARLOS DELGADO & CARLA GÁLVEZ

LEAD 2D ANIMATOR:

JOSÉ ÁVALOS

MOTION GRAPHICS:

SHARON MARTÍNEZ, LUIS NIEVES & FRANCISCO M. QUILES N.

LEAD VERSIONING:

LUIS NIEVES

SOUND DESIGN

ALBERTO JUSTINIANI (SUPASOUND)

STYLEFRAMES AND ANIMATION

Después del huracán

DESPUÉS DEL HURACÁN – REDEFINING RYTHM: ALEMÁN'S JOURNEY UNVEILED. DESPUÉS DEL HURACÁN – REDEFINING RYTHM: ALEMÁN'S JOURNEY UNVEILED.

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design, illustration, motion, 2d, character

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Después del huracán

A tribute to the power of collaboration and creativity emerging artists.

At Spotify’s request, Toloache Films and Long Summer Days created a documentary video for Alemán, celebrating him becoming the first Mexican rapper to achieve a sold-out concert at El Palacio de los Deportes in Mexico.

This self-documentary uses a multi-format approach, including video shot on mini DV, photographs, films, illustrations, and motion graphics. The result is a visually dynamic experience that perfectly captures the energy and excitement of Alemán’s performance.

We worked hard to create an immersive experience that takes viewers from its origins to that historical performance through Alemán’s music and surrounding culture.

This video is a tribute to the power of collaboration and creativity and Spotify’s commitment to promoting emerging artists and celebrating diverse music worldwide, regardless of genre.

CREDITS

EXECUTIVE CREATIVE DIRECTOR:

FRANCISCO M. QUILES N.

EXECUTIVE PRODUCER:

SHARON MARTÍNEZ

ART DIRECTOR:

DAVIHER LOREDO

MOTION DESIGN:

FRANCISCO M. QUILES N.
SHARON MARTINEZ

2D ANIMATORS:

ELIUD NEVÁREZ, DANIEL FRANCO, IVÁN RASCÓN

ILLUSTRATION DIRECTOR:

BITASI

ILLUSTRATION:

ELIUD NEVÁREZ

STYLEFRAMES AND ANIMATION

LSD — DEMO REEL

A brief showcase of the adventures we've been through — A brief showcase of the adventures we've been through — A brief showcase of the adventures we've been through — A brief showcase of the adventures we've been through —

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design, illustration, motion, 2d, character

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LSD — DEMO REEL

A brief showcase of the adventures we've been through

For 7 years, we have collaborated with many people, brands, and friends.

Through keyframes, illustrations, Sounds, and words, we have created pieces that bring stories to life, connect, and give results to the audiences.

Here's a brief showcase of the adventures we've been through.

CREDITS

EXECUTIVE CREATIVE DIRECTOR:

FRANCISCO M. QUILES N

EXECUTIVE PRODUCER:

DIANA VELA

PRODUCTION ASISTANT:

MICHELLE ACOSTA

ART DIRECTOR:

BITASI SANTOS

STORYBOARD:

ORESTES MORA & ELIUD NEVÁREZ V.

LETTERING:

ORESTES MORA

LEAD ILLUSTRATOR:

ELIUD NEVÁREZ V.

ILLUSTRATION:

ALEXANDRA SANTIAGO, IVÁN AGUILAR, CARLOS DELGADO & CARLA GÁLVEZ

LEAD 2D ANIMATOR:

JOSÉ ÁVALOS

MOTION GRAPHICS:

SHARON MARTÍNEZ, LUIS NIEVES & FRANCISCO M. QUILES N.

LEAD VERSIONING:

LUIS NIEVES

SOUND DESIGN

ALBERTO JUSTINIANI (SUPASOUND)

STYLEFRAMES AND ANIMATION

What’s behind Nu?

WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN —

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design, illustration, motion, branding, 3d, 2d, character

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What’s behind Nu?

LEARN MORE ABOUT THE BENEFITS OF THE NU CARD

Nu has already established itself among the Mexican audience, but to encourage them to take action and request their card, they wanted to emphasize what sets them apart from other banks.

We designed a captivating collection of illustrations, characters, and scenarios that perfectly complemented the entire campaign. The process of bringing these elements to life was enjoyable and creatively stimulating.

We collaborated with Nu to create a campaign showcasing the benefits they provide to their clients.

CREDITS

EXECUTIVE CREATIVE DIRECTOR:

FRANCISCO M. QUILES N

EXECUTIVE PRODUCER:

DIANA VELA

PRODUCTION ASISTANTS:

MICHELLE ACOSTA & TRINIDAD NÚÑEZ

CREATIVE DIRECTOR:

DAVIHER LOREDO

ART DIRECTOR:

BITASI SANTOS

DESIGN:

DAVIHER LOREDO, MARTÍN LLANEZ, ASHBY SAUCEDO, RICKY ARVIZU

MOTION DIRECTORS:

ROGER JUÁREZ & DANIEL PIÑA

MOTION GRAPHICS:

DANIEL PIÑA, KARINA CISNEROS, JOEK ESTRADA, ROGER JUÁREZ, KAROL JUÁREZ, KATHA RIVERA, LAURA BENAVIDES

ILLUSTRATION:

PEPE ÁVALOS, GABRIEL DÍAZ, TACHO AGUILAR

SOUND DESIGN

ALBERTO JUSTINIANI (SUPASOUND)

STYLEFRAMES AND ANIMATION

América vs. América

Witness an epic football showdown: "América vs. América" —

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design, illustration, motion, 2d, character

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América vs. América

Join Club America on an exciting adventure of fantastic situations.

We developed a storyboard for the football documentary series "América vs. América" for Netflix Latam.

Our design, illustration, and animation teams worked tirelessly to make it a reality, incorporating elements such as jet skis, axes, mermaids, pyramids, monsters, and more.

A project with a quick turnaround time of only a few days that brought the best of the whole team to provide a fast but highly aesthetic solution.

CREDITS

EXECUTIVE PRODUCER:

DIANA VELA

PRODUCTION ASSISTANT:

ANXÉLICA ALARCÓN & TRINIDAD NÚÑEZ

CREATIVE DIRECTOR:

ORESTES MORA

CREATIVE DIRECTOR:

ORESTES MORA

ART DIRECTOR:

BITASI SANTOS & ORESTES MORA

MOTION GRAPHICS:

SHARON MARTÍNEZ, CECILIA SÁNCHEZ, LUIS NIEVES, ROGER JUÁREZ, FRANCISCO QUILES & KATHA RIVERA

ILLUSTRATORS:

PEPE ÁVALOS, ALEXANDRA SANTIAGO, ELIUD NEVÁREZ, IVÁN AGUILAR, MARTÍN LLANEZ, TACHO AGUILAR & DAVIHER LOREDO

STYLEFRAMES AND ANIMATION

NURÓSCOPOS

NURÓSCOPOS – NU – WHAT DOES THE FUTURE HOLD FOR YOUR FINANCES? NURÓSCOPOS – NU – WHAT DOES THE FUTURE HOLD FOR YOUR FINANCES?

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design, illustration, motion, 3d, 2d, character

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NURÓSCOPOS

Astrology and financial data united by design.

NU México brings Nuróscopos, Financial Astral Cards to help its clients improve their finances.

We illustrate and animate these astral cards, crafted with the personality of each sign and data from over 3.2 million customers.

With organic illustrations, vibrant colors and a mystical ambiance, we create predictions for each zodiac sign.

CREDITS

MOTION DIRECTOR:

ROGER JUAREZ

EXECUTIVE PRODUCER:

DIANA VELA

PRODUCTION ASISTANT:

MICHELLE ACOSTA

STORYBOARD:

DAVIHER LOREDO

MOTION DIRECTOR:

ROGER JUAREZ

ART DIRECTOR:

BITASI SANTOS, ORESTES MORA

DESIGNERS AND ILLUSTRATORS:

DAVIHER LOREDO, GABRIEL DÍAZ, MARTÍN LLANEZ

MOTION GRAPHICS:

DANIEL PIÑA, DANIEL FRANCO, KARINA LIZETH, LAURA VENAVIDES, SHARON MARTINEZ, ROGER JUAREZ

STYLEFRAMES AND ANIMATION

Future Green

— Future Green: Missions, Future App — Future Green: Missions, Future App — Future Green: Missions, Future App

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TAGS

design, illustration, motion, 2d

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Future Green

Empowering climate choices

"Shedding light on FutureGreen" - An explainer video showcasing the Future Green mission to reduce carbon emissions.

Our explainer video was a product of great dedication and hard work. Our animation team at LSD paid meticulous attention to every detail, making the process both enjoyable and highly fulfilling.

Take charge of your climate choices and unlock valuable FutureCoins by completing missions through the Future app.