WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN —
WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN — WHAT’S BEHIND NU? — YT Nu APP CAMPAIGN —
CLIENT
TAGS
- design, illustration, motion, branding, 3d, 2d, character
YEAR
What’s behind Nu?
LEARN MORE ABOUT THE BENEFITS OF THE NU CARD
Nu has already established itself among the Mexican audience, but to encourage them to take action and request their card, they wanted to emphasize what sets them apart from other banks.
We designed a captivating collection of illustrations, characters, and scenarios that perfectly complemented the entire campaign. The process of bringing these elements to life was enjoyable and creatively stimulating.
We collaborated with Nu to create a campaign showcasing the benefits they provide to their clients.
CREDITS
EXECUTIVE CREATIVE DIRECTOR:
FRANCISCO M. QUILES N
EXECUTIVE PRODUCER:
DIANA VELA
PRODUCTION ASISTANTS:
MICHELLE ACOSTA & TRINIDAD NÚÑEZ
CREATIVE DIRECTOR:
DAVIHER LOREDO
ART DIRECTOR:
BITASI SANTOS
DESIGN:
DAVIHER LOREDO, MARTÍN LLANEZ, ASHBY SAUCEDO, RICKY ARVIZU
MOTION DIRECTORS:
ROGER JUÁREZ & DANIEL PIÑA
MOTION GRAPHICS:
DANIEL PIÑA, KARINA CISNEROS, JOEK ESTRADA, ROGER JUÁREZ, KAROL JUÁREZ, KATHA RIVERA, LAURA BENAVIDES
ILLUSTRATION:
PEPE ÁVALOS, GABRIEL DÍAZ, TACHO AGUILAR
SOUND DESIGN
ALBERTO JUSTINIANI (SUPASOUND)
STYLEFRAMES AND ANIMATION
